After 20 years in the fashion industry and having two young girls of our own we discovered the gift of lice. Initially it was shocking and disturbing as we did not know what to do. Mom at home with two kids with lice while Daddy travels constantly on business. Needless to say, there was a good level of panic. Our first case of lice was pretty bad and Mommy had it bad too. By the third time our kids had lice we realized there was a real problem and found out about the Super Lice Epidemic. We also realized there was a lack of professionally trained and thorough facilities available to manage the problem and only some rogue in home services using a variety of methods. We grew concerned when one of these services we utilized did not completely eradicate the problem when we had a different professional do a head check on our kids. At that point the idea blossomed and The Orange Cross was born.